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What is the difference between Ethical and Sustainable Fashion?


Difference Between Ethical & Sustainable Fashion -


Here at JAG, we are striving to help companies reach their sustainability goals but we’ve never discussed the difference between sustainable fashion and ethical fashion. They go hand in hand but they aren’t the same.


There is no common definition for sustainable fashion but Green Strategy has come up with a solid definition of Sustainable Fashion: Sustainable fashion is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. ... It comprises addressing the whole system of fashion.


More specifically it is the continuous work to improve ALL stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing, and final sale, to use, reuse, repair, remake, and recycling of the product and its components.


I found two great definitions of Ethical Fashion the first is from the V&A Museum:


Ethical Fashion: Ethical Fashion is an umbrella term to describe ethical fashion design, production, retail, and purchasing. It covers a range of issues such as working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare.

(V&A Museum)


When ethics are discussed within the context of fashion, it most often refers to the treatment of people in the stages of raw material, processing, and manufacture—activities typically carried out in the developing world.

(Study 34)


Now that we have a clearer understanding of both terms, we as consumers can continue to educate ourselves on where and how our clothes are made. And here at JAG, we will continue to help companies improve their product life cycle at key stages to lessen the environmental impact.


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