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Here at JAG, we love to keep up with the hottest new sustainable fashion brands. Today we want to highlight 3 of our favorite brands owned by women of color.

1st up is Proclaim they are an inclusive lingerie line expanding their definition of “nude” The founder, Shobha Philips, started Proclaim because she was incredibly tired of never being able to find a “nude” that matched her brown skin tone. Their super soft cut our bras are made from 100% post-consumer plastic water bottles. Has an effortless California cool vibe. What started out as a vintage T-shirt shop turned into a sustainable fashion brand inspired by California surf and skate culture. The founder Isadora Alvarez’s goal is to use fabrics with a lower impact on the environment while maintaining that “cool” factor that California girls are so well known for. Their pieces are clean-cut, not so boring basics.


EDAS is an NYC-based brand using unusual home-goods and refurbished elements in its accessory collection. Founded by designer Sade Mims, this brand has innovative and feminine pieces—bags, jewelry, and home objects—tailored for the everyday, eclectic woman. We hope that you check out some of these brands, they are linked below. Let us know what your favorite ethical/black-owned fashion brands are in the comment section! If you’re struggling in your small or large retail business, send us a message to set up a free consultation. Or head to for more information!

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