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6 Ways Black Friday Will Change in 2020

What will happen this year in the midst of a global pandemic? How will things change?

Black Friday As We Know It is Dead Walmart, Sams Club, and Best Buy announced that they will be closed on Thanksgiving Day. The typical Black Friday we’ve been accustomed to over the last 20 years may be gone for good. With social distancing and other precautions to consider, stores must focus on online capabilities.

Black Friday Sales Will Move Primarily Online Brands will have to focus on their omnichannel strategy - adding BOPIS (buy online pick up in-store), curbside pick up, and same day or next day delivery - if not already available.

Black Friday Deals Will Be Deep Black Friday is nothing without its deep discounts and doorbuster items. But this holiday season, the discounts may be deeper than in previous years. This is an attempt to appeal to the 20 million Americans who are unemployed due to the virus.

Deals Will Start Even Earlier this year.

Perhaps to gauge shopping behaviors early on in the holiday season. Some stores, like Target and Macy’s, have already announced that they’re starting their holiday season as early as October.

Black Friday, May Include Amazon Prime Day Many believe that Prime Day will be held closer to Black Friday in November. The online retail juggernaut holding its summer sale closer to Black Friday means that smaller businesses can benefit from the increase in impulse buys and gain new customers.

There Will Be More Returns

When we typically shop for ourselves or loved ones, we like to test items out and try on clothing. But thanks to COVID-19, doing so still comes with a higher risk. And since many shoppers won’t be able to go into the stores to preview before purchasing and have to rely on images, experts predict an uptick in returns. For retailers, this means adjusting their return policies to allow for these particular circumstances and implementing new sanitization protocols to protect their employees.

What are your thoughts on Black Friday this year? Will you be shopping online or in-store for the holiday? Let us know in the comment section down below!

Whether you’re a startup or large corporation, we have the expertise here at JAG to help you come up with a plan to win this holiday season. Head to to schedule a free consultation! Everyone stay safe and healthy and we’ll see you back here next week!


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