LARRY GULKO

Larry is a brand architect and strategist, executive coach, keynote speaker, and growth advisor with a track record for positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving business landscape. He founded and moderates the annual CEO Brand Leadership Roundtable and CEO Fireside Chat at the Harvard Business School, now celebrating its 12th year. These popular programs have showcased over 50 CEOs of iconic and leading brands including Delta Air Lines, Dunkin’ Brands, Keurig, Ritz-Carlton, NBC Sports, Harley-Davidson, PGA of America, Converse, Newman’s Own, Zumba, Girls Scouts of the USA, TaylorMade Golf, Joseph Abboud, Birkenstock, Wheels Up, Bose.

Larry created BRAND: NEW DAY, a one-of-a-kind brand-building and thought leadership Retreat designed exclusively for an individual company looking to take a fresh look at their brand and determined to take it to the next level. This company-focused program is based on a proven concept originally created in tandem with the Disney Institute. Under the BRAND: NEW DAY umbrella is Brand Dive, an immersive C-Level thought leadership Roundtable emulating an open-enrollment idea exchange with peers. Both programs are delivered in-person and on a virtual platform. He and Roger Berkowitz, CEO of Legal Sea Foods, host Name Brands, CBS Boston. This insightful and entertaining brand leadership podcast show features in-studio conversations with iconic brands and CEOs who share their insight to create and build best-selling brands, dominate product categories, enhance consumer affection, and drive brand performance and business growth.

In partnership with the Harvard Business School Association of Boston, Larry created the CEO Lounge. This online communications platform features up-close-and-personal interviews with dynamic business leaders spanning numerous industries and market sectors. For 20 years, his advertising and brand consultancy agency Gulko & Company launched and positioned brands for the Fortune 500, middle-market companies, entrepreneurial ventures, and non-profits.

A sought-after thought leader, Larry has delivered numerous keynotes, commencement addresses, is a MassChallenge business mentor and has lectured at the Babson College Graduate School of Business and Executive Education Program. Larry is an advisor to the C-level community and has served on boards and committees including Babson Advisory Council, ASAE & The Center for Association Leadership, The American Marketing.