Circularity in Fashion Sustainable Fashion Webinar - Questions and Answers with Ilka Jordan, CEO at Jordan Alliance Group and Facilitator - Scott Donachie, CEO at Companies for Zero Waste.
1- How do you work with brands towards circularity?
We work together on a holistic approach to operationalize circular strategies and transform company culture. We cover four key phases: Strategy, People, Process, Governance
Build Strategies
Make sure circularity is a core tenet of all corporate strategies
Map out long and short-term targets – plan big, start small, assess, and then scale
Define Corporate Social Responsibility commitments – like only working with partners who follow ethical business practices
Bring your People Along
Have a comprehensive enterprise change management plan – This support a positive experience and organizational buy-in
The principle of Circular Economy should common knowledge across the organization
Every function should know and be aligned on corporate values/vision/goals
Update or reengineer your Business Processes –
There are many interconnected functions, technologies, and services across the supply chain, any changes to operations will result in changes to:
Your tools and how you use them
Functional roles and responsibilities
Product lifecycle cadence, workflow timelines, etc.
Establish a Governance Model
Maintain accountability and enables continuous improvement across the organization and with external partners
Help to oversee, monitor, accurately measure, reinforce, and optimize.
2- Imperative in circularity and sustainable supply chains are transparency, accountability, and governance. What are your thoughts on how to ensure these?
Focus on the Enablers:
Adopt digital technology along the supply chain. This will not only improve operational efficiency, but also provide greater transparency, and traceability material and product flow
Collaboration across functions within your organization and with your suppliers/partners to hold each other accountable
Monitor your progress and results across the value chain
3- What methodologies do you use to help the brands you work with measure success in new ways… Other than sales revenues, how do you share it, market it?
Having a common approach to measuring and monitoring circularity performance is essential.
We recommend using online digital tools to provide visibility, assessments, and measures entire circularity across all operations: like
Circular Transition Indicators (CTI) – developed by WBCSD
Circulytics – developed by The Ellen MacArthur Foundation
Share the progress
Within your organization - With Vendors and business Partnerships
Market sustainability goals to consumers
More consumers are now buying sustainable products and are loyal to brands that show that they care for society.
Tell about your Corporate Social Responsibility commitments
Communicate sustainability goals via TV commercials, etc.
H&M has a good one running now
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