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Business Case Study: Organizational Redesign in an Apparel Retail Brand


A leading apparel retail brand that has been in business for over 20 years. In recent years, the company has faced challenges in adapting to the changing retail landscape, resulting in decreased profitability and market share. To address these challenges, the company decided to undergo an organizational redesign.


The company was operating with an outdated organizational structure that was hindering its ability to innovate and respond to changing consumer demands. The company needed a more streamlined and efficient organizational structure that would improve its agility and responsiveness.

Initiatives Implemented:

To address the challenges, the company implemented an organizational redesign that included the following initiatives:

  1. Restructuring of Departments: The company restructured its departments to better align with its strategic goals and the changing retail landscape. The company consolidated departments that had overlapping functions and created new departments that focused on areas such as e-commerce, customer experience, and product development.

  2. Streamlining of Processes: The company streamlined its processes by eliminating redundant tasks, automating manual processes, and implementing new technology solutions. This helped to improve efficiency and reduce costs associated with manual processes.

  3. Implementing Performance Metrics: The company implemented performance metrics that aligned with its strategic goals and provided visibility into the performance of each department. This helped to improve accountability and enable data-driven decision-making.


The organizational redesign implemented resulted in significant improvements in efficiency, profitability, and market share. The following are the statistics:

  1. Efficiency Improvement: The organizational redesign helped to improve efficiency by 30%, resulting in reduced operating costs and increased profitability.

  2. Profitability Improvement: The company's profitability improved by 15% following the organizational redesign, due to the elimination of redundant tasks and the streamlining of processes.

  3. Market Share Improvement: The company's market share improved by 10% following the organizational redesign, due to the increased focus on e-commerce and customer experience.

  4. Employee Engagement Improvement: The implementation of performance metrics helped to improve employee engagement by providing clear expectations and goals, leading to a 20% increase in employee satisfaction.


Organizational redesign is essential for apparel retail brands to adapt to the changing retail landscape, improve efficiency, and remain competitive. By restructuring departments, streamlining processes, and implementing performance metrics, the company was able to achieve significant improvements in efficiency, profitability, and market share. These initiatives also helped to improve employee engagement and build a culture of continuous improvement within the organization.

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